peharri
Aug 14, 01:22 PM
...if you're selling soap.
If you're selling computer platforms though, it's a major mistake. The days of the Amiga may be long behind us, but people do still feel strongly about their choice of computer, they do become personally attached to what they got, and this isn't like the car industry where there are so many manufacturers you can do a little spoofing of your competitors without anyone feeling it's directed at them.
Car analogies are old hat so if you'll forgive me, I'll use a sports analogy instead. I don't really know sports, except to know that fans of teams tend to be just as irrational as fans of computer platforms. By which I mean the entire spectrum of fandom tends to be represented. But everyone does, in the end, whether it's a team or a computer platform, end up opinionated and either loving or hating it.
Imagine the following. You're Apple's ad agency, and you've been hired by the Reds, the local sports team. A few miles away is the home of the Blues, and in your town, the Reds make up the team affiliation of about 80% of the population, with the Blues making up the other 20%. There's a degree of rivalry between the teams.
The Reds want more people coming to their stadiums. They need increased revenue ticket sales. The only people to attract now are the Blues. The Blues obviously like your sport, otherwise they wouldn't have chosen a team in the first place, but they're not willing to consider, as yet, seeing Red team games. How do you attract Blue supporters?
If you're Apple's ad agency, your ad goes something like:
Blue: "I'm a blue player"
Red: "And I'm a red player"
Blue: "Duh. I can kick this ball, duh, look" (*kicks at ball several times, finally actually hitting it the 7th time*)
Red: *smugly bounces a ball on knee* "Red scored the highest last season, and we're consistantly the best team"
Blue: "Hey! Hey, watch this" *attempts to balance ball on nose, ball consistantly rolling off and away. Blue chases after ball*
Red: *Kicks ball up, bounces on knee, headbutts it, and catches it with one hand behind him* "We have some really skilled players"
(Ad continues ad-nausium. By which I mean it's an ad that makes you nauseous.)
Now, another approach might be to run an ad that consists of a bunch of shots from your stadium. You show some pretty good playing, stuff people will find impressive and will have wished they saw. You show the Reds most often, but, hey, there are two teams in every game. In other words, instead of taking sides based upon the team, you show people that if they come to your stadium, they're going to have a good time. They're going to see some impressive playmanship. Even if it's not their team, there's reason for them to want to go and see the next game.
Which type of ad would sway you? Which type of ad would get you to go to a stadium owned by your team's rival?
The current "I'm a Mac" series doesn't work because it appeals to fanboism, but in doing so, it also ends up being fanboism's victim. It doesn't appeal to PC owners, it just cements existing Mac user's sense of superiority. Except me. I cringe every time I see them.
If you're selling computer platforms though, it's a major mistake. The days of the Amiga may be long behind us, but people do still feel strongly about their choice of computer, they do become personally attached to what they got, and this isn't like the car industry where there are so many manufacturers you can do a little spoofing of your competitors without anyone feeling it's directed at them.
Car analogies are old hat so if you'll forgive me, I'll use a sports analogy instead. I don't really know sports, except to know that fans of teams tend to be just as irrational as fans of computer platforms. By which I mean the entire spectrum of fandom tends to be represented. But everyone does, in the end, whether it's a team or a computer platform, end up opinionated and either loving or hating it.
Imagine the following. You're Apple's ad agency, and you've been hired by the Reds, the local sports team. A few miles away is the home of the Blues, and in your town, the Reds make up the team affiliation of about 80% of the population, with the Blues making up the other 20%. There's a degree of rivalry between the teams.
The Reds want more people coming to their stadiums. They need increased revenue ticket sales. The only people to attract now are the Blues. The Blues obviously like your sport, otherwise they wouldn't have chosen a team in the first place, but they're not willing to consider, as yet, seeing Red team games. How do you attract Blue supporters?
If you're Apple's ad agency, your ad goes something like:
Blue: "I'm a blue player"
Red: "And I'm a red player"
Blue: "Duh. I can kick this ball, duh, look" (*kicks at ball several times, finally actually hitting it the 7th time*)
Red: *smugly bounces a ball on knee* "Red scored the highest last season, and we're consistantly the best team"
Blue: "Hey! Hey, watch this" *attempts to balance ball on nose, ball consistantly rolling off and away. Blue chases after ball*
Red: *Kicks ball up, bounces on knee, headbutts it, and catches it with one hand behind him* "We have some really skilled players"
(Ad continues ad-nausium. By which I mean it's an ad that makes you nauseous.)
Now, another approach might be to run an ad that consists of a bunch of shots from your stadium. You show some pretty good playing, stuff people will find impressive and will have wished they saw. You show the Reds most often, but, hey, there are two teams in every game. In other words, instead of taking sides based upon the team, you show people that if they come to your stadium, they're going to have a good time. They're going to see some impressive playmanship. Even if it's not their team, there's reason for them to want to go and see the next game.
Which type of ad would sway you? Which type of ad would get you to go to a stadium owned by your team's rival?
The current "I'm a Mac" series doesn't work because it appeals to fanboism, but in doing so, it also ends up being fanboism's victim. It doesn't appeal to PC owners, it just cements existing Mac user's sense of superiority. Except me. I cringe every time I see them.
Dooger
Mar 24, 02:49 AM
+1
"warfighters"...ugh.
+2
Seems a bit hypocritical of Buddhist Steve Jobs to be embracing peace on one hand while providing support for the brutal "shock and awe" merchants on the other.
"warfighters"...ugh.
+2
Seems a bit hypocritical of Buddhist Steve Jobs to be embracing peace on one hand while providing support for the brutal "shock and awe" merchants on the other.
Brien
Oct 6, 11:45 AM
There is a chance that we could still see a 3.5" screen, but with less features and a smaller case (less bezel/thinner). However that would make the 3GS (since they keep last years model as the low-end) somewhat pointless.
InsanelyApple
Mar 13, 01:05 PM
My Verizon iPhone isn't experiencing this.
more...
ArchaicRevival
Apr 19, 10:56 AM
This is so exciting! I'm not sure if I'm more excited about Detox or the White iPhone! :D
flottenheimer
Mar 27, 08:50 AM
Eric: Come on Steve, I want an updated MacBook Pro now.
Steve: You know what, I have it, it's ready, but I refuse to release it.
Steve: You know what, I have it, it's ready, but I refuse to release it.
more...
puckhead193
Sep 14, 08:00 PM
when i had my surgery when i was i think 7 i remember throwing up a a lot and i couldn't hold down Tylenol
rogerh
Mar 11, 02:09 PM
I think I'm gonna goto the bestbuy in irving off 183 by the mall.
more...
Stella
Apr 5, 10:50 AM
The u.s had the opportunity to thrive, especially after the cold war, but instead the country decided it would focus itself on wars, and therefore continue to spend more money than it could afford. This worked itself through the economy ( greed - irresponsible loans, derivatives ( which are a total con ) etc which lead to the banking crisis didn't help ), and now the u.s finds itself in the pits.
Hey, you had the potential but you decided to throw it all away...
Hey, you had the potential but you decided to throw it all away...
wolfpackfan
Apr 1, 09:35 AM
I do hate to loose the Discovery Channel, but as long as I still have SyFy, Travel, History and CNN I guess I'm happy.
more...
URFloorMatt
Apr 21, 01:19 PM
The iPhone 4 sported twice the RAM of the iPad. Perhaps the iPhone 5 also sports more RAM than the iPad 2.
In fact, maybe that's part of the reason for the push to September. To put more distance between the iPad and the iPhone so that iPad owners don't feel like their product is playing second fiddle to the iPhone (which it is).
In fact, maybe that's part of the reason for the push to September. To put more distance between the iPad and the iPhone so that iPad owners don't feel like their product is playing second fiddle to the iPhone (which it is).
simply258
Sep 25, 11:08 AM
Now if we could only get Photoshop and Photoshop elements competitors to go with it. The major advantage adobe has now is the complete package. Lightroom Beta4 is no slouch either.
would be better if everyone would read the Aperture pages before commenting
http://www.apple.com/aperture/integration/index.html
would be better if everyone would read the Aperture pages before commenting
http://www.apple.com/aperture/integration/index.html
more...
iDisk
Mar 30, 04:47 PM
This couldn't come soon enough. I was expecting this update 7/12/2010
DeSnousa
May 14, 07:10 AM
Wow the team is doing really good at the moment, we are set to overtake now before we get overtaken ourseleves. We have some 11 new members over the last week and have over 80 folder, lets get this to 100 :D
Go team this is very exciting.
Go team this is very exciting.
more...
toddybody
Apr 21, 01:58 PM
That would be the iPad 2, which can already do 1080p gaming.
May Calendar and Wallpaper by
more...
Background and Wallpaper!
Firefox Icon and Wallpaper
Car Game And Wallpaper for
Ca$hflow
Mar 24, 03:02 PM
I can't wait till iPad2 is released in Canada.:D I'm already noticing ipad1 dropping like a rock.:cool: What is weird with the iPad is that it is dramatically loosing its value. A fan boy told me once that apple products hold their value.:rolleyes:
more...
generationxwing
Nov 14, 08:35 AM
Now that is a brilliant idea. Earlier this year I took a 26 hour flight(s) to Asia, and I would have LOVED to have been able to take advantage of this.
notjustjay
Jan 4, 02:17 PM
I would hope that the unit would at least cache the download map tiles.
I wonder how well it will work on an iPad?
I wonder how well it will work on an iPad?
nagromme
Dec 28, 09:38 AM
This just means everyone in NYC is about to get a free iPod Tablet with lifetime 3G service and video calling. Hang in there.
MacFly123
Mar 26, 04:46 PM
Just because their demeanor is civil does not mean their exchange is.
http://images.macrumors.com/article/2010/03/26/160022-jobs_schmidt_coffee.jpg
STEVE: Do you have any idea how badly I wanna kill you?
ERIC: Yes.
Haha, nice! We should have a 'caption contest' for this pic like they do on Engadget hah! :D
http://images.macrumors.com/article/2010/03/26/160022-jobs_schmidt_coffee.jpg
STEVE: Do you have any idea how badly I wanna kill you?
ERIC: Yes.
Haha, nice! We should have a 'caption contest' for this pic like they do on Engadget hah! :D
SeattleMoose
Aug 19, 11:30 PM
Only the under 30 crowd is excited about this.
But hey, it takes a while to develop common sense.
To the "unhip", this looks like yet another way to bore each other to death.
I must say though, for criminals...things are looking up.
But hey, it takes a while to develop common sense.
To the "unhip", this looks like yet another way to bore each other to death.
I must say though, for criminals...things are looking up.
Digitalclips
Oct 26, 09:39 PM
Random yet related question:
What do people recommend using to record basic voiceovers in iMovie and FCExpress? My high school students currently use ProTools and Mbox and it's just way too complicated to record a simple voiceover.
How about using itself FCExpress? I make TV material with FCPro and can record VOs directly and I think FCExpress is pretty similar in most areas. Correct me if I am wrong ...
What do people recommend using to record basic voiceovers in iMovie and FCExpress? My high school students currently use ProTools and Mbox and it's just way too complicated to record a simple voiceover.
How about using itself FCExpress? I make TV material with FCPro and can record VOs directly and I think FCExpress is pretty similar in most areas. Correct me if I am wrong ...
seashellz
Sep 27, 07:25 PM
If LEOPARD doesnt arrive until spring...
TheMacBookPro
Apr 23, 09:48 AM
I think most people that show hatred to sandy bridge CPU are owners of late 2010 MBA. Bias imo.
Or maybe people who simply prefer the 320 over the 3000?
I like to do some light gaming on-the-go, and while I have my M11x for that, I mostly carry around my Air now.
Before you tell me that the 3000 isn't as bad as I make it out to be, I have a 2011 13" Pro (i7-2.7/4/HD3000). CODMW2 on Medium settings on that, I can barely eke out 20fps while I can get 30 on my Air (although I did slightly OC the 320M).
Or maybe people who simply prefer the 320 over the 3000?
I like to do some light gaming on-the-go, and while I have my M11x for that, I mostly carry around my Air now.
Before you tell me that the 3000 isn't as bad as I make it out to be, I have a 2011 13" Pro (i7-2.7/4/HD3000). CODMW2 on Medium settings on that, I can barely eke out 20fps while I can get 30 on my Air (although I did slightly OC the 320M).
